What should digital training offer to those working in rural tourism every day?

DOT.Rural brought the question directly to the territories through 18 local workshops held across Slovenia, Bulgaria, Ireland, Latvia, Germany and Italy.

Six countries. Six perspectives. One shared curriculum taking shape.

🇸🇮 Slovenia → Build digital confidence from the ground up.
Start with online presence, customer communication and digital tools for everyday work.

🇧🇬 Bulgaria → Turn digital strategy into action.
Use tourism examples, ready-made templates and practical guidance on tools and communication channels.

🇮🇪 Ireland → Put rural realities at the heart of digital marketing.
Create progressive, manageable training shaped around the time, resources and seasonal rhythms of rural businesses.

🇱🇻 Latvia → Make data clear, relevant and usable.
Define its scope and connect it to practical examples and real tourism cases.

🇩🇪 Germany → Bring AI into tourism with purpose and responsibility.
Combine practical applications with data quality, critical assessment, transparency and human oversight.

🇮🇹 Italy → Design experiences through identity, stories and community.
Connect visitor needs with local resources, co-design, storytelling, digital tools and testing.

These local voices are now feeding into the development of the six DOT.Rural modules and the project’s open-source learning platform.